Walmart Open Call is an annual event where American entrepreneurs pitch their products to Walmart executives in hopes of getting them on the shelves. We wanted to create something that showcased this event in a way that worked well in Walmart’s social space, so we came up with the Elevator Pitch. We created long form and short form videos of real Open Call attendees pitching their products in an elevator. We followed up with Instagram stories that allowed people to weigh in on how they felt about the various products being pitched.

Creative Director: Bill Lee

Art Director: Gideon Virgadamo

Copywriter: Teddy Solberg