To commemorate the end of Summer and Summer Shandy being pulled from shelves for the season, Leinenkugel’s wanted to celebrate the diehard fans who stash Summer Shandy for the winter. So with that, we created the Summer Shandy Beer Bunker. A fort made entirely of Leinenkugel’s Summer Shandy. We used the stunt to engage with consumers and asked them to share their shandy stashes. We created the highest engagement for the brand’s social presence they’d ever seen, and had fun in the process.