This Valentine’s Day, MOVO Wine Spritzers from Molson Coors wanted to be apart of the conversation. They came to us to develop a simple yet effective social campaign for Valentine’s Day and create some buzz. And thus Text Us Not Your Ex was born! We knew that people being stuck in Quarantine on Valentine’s Day would inherently increase the temptation to text an ex. So, we told people if they refrained from the ex texts, we’d hook them up with some free wine spritzers. With somewhere near 2,000,000 impressions we got MOVO into the V-day conversation and gave a relatively unknown alcohol brand a little awareness boost.