In The Outfield with Minne and Paul was supportive social content we created for the MN Twins to support the newly launched This Is How We Baseball campaign that ran through the 17’-18’ MLB season. Our goal was to give a little more personality to the iconic characters associated with the brand and did so by creating these light and airy situational comedic bits highlighting the best of Target Field.

Creative Director: Marty Senn

Art Director: Gideon Virgadamo

Copywriter: Michelle Lippman

Editor: Bill Rammer