Carmichael Lynch welcomed my writing partner and I by throwing us into a pitch for the Minnesota Twins. We spent the summer coming up with a campaign — and won. The Twins loved our concepts so much that much of the pitch work became the new branding you see below, including the tagline, which became trademarked by the Twins: This Is How We Baseball.

Creative Director: Troy Longie

Design Director: Milton Un

Art Director: Gideon Virgadamo

Copywriter: Caroline Henry

Designer: Kate Mickelson

Animation: Gasket Studios