With this spot we developed for Mastercard’s long running partnership with MLB, we wanted to show that baseball is as much about the people in the grandstands as it is about the people on the field. Mastercard wanted to showcase their role in bringing the unmistakable joy and comforting familiarity of America’s favorite pastime to the people.
With a little help from an MLB legend, we did just that.
Creative Directors: Ethan Schmidt and Chad Baker
Associate Creative Director (Copywriter): Chirs Lane
Senior Art Director: Gideon Virgadamo
Producer: Judi Nierman