Grain Belt beer wanted to be a part of the conversation on Valentine's Day so we created a beer lover's Valentine. We created video content to share and a webpage where Grain Belt drinkers could go and download a pdf of their own Canentines. The content was presented on Grain Belt's social channels and gained them more than double their original following on Instagram over the course of 5 days.
Creative Director: Erik Kvalseth
Copywriters: Erik Kvalseth and Caroline Henry
Art Director: Gideon Virgadamo