Amongst a sea of giant gas station brands, our challenge was to get Cenex stations to stand out. Powering communities locally was where we pulled our inspiration from. We highlighted the unique and relatable communities that the brand serves in our tv spots and increased their social presence to heighten brand awareness.
Creative Director: Dustin Black
Associate Creative Director: Kelly Gothier
Art Director: Gideon Virgadamo
Copywriter: Carl Peterson